Organisational intelligence, capability architecture, & systems
co-design

Khushboo Jogani is a Regenerative Systems Thinker and Strategic Innovator with over two decades of experience in bridging the gap between design, business, and sustainability. She has a proven track record in New Product Development (NPD) and Strategic Innovation, specializing in turning complex ideas into perceptible, high-impact solutions.

Khushboo spent the first thirteen years of her career as Design Director and Brand Manager for a manufacturer supplying international brands under groups including LVMH and Richmont. She ran internal audits and market research to build sourcing strategy for rough diamonds from De Beers, Rio Tinto, and Alrosa, and led the design team behind patented diamond cuts and settings. Seven consecutive years winning international design competitions came out of the same period.

She has since founded and exited more than ten ventures spanning material innovation, hospitality and food innovation, and craft-based enterprise, including ideas built on reclaimed industry waste and dead stock nobody else in the trade wanted. Her fieldwork runs just as wide. She has walked factory floors to find where process was bleeding time and material, then built lean manufacturing strategies and Six Sigma practices around what she found. She has lived inside villages to design tourism and livelihood projects with the community rather than for it, and built artisan livelihood transitions that kept families employed and companies sustained through circumstances including the 2008 downturn and the covid pandemic.

She holds an undergraduate degree in Lifestyle Product Design, a Master's in Advanced Manufacturing Technologies, and postgraduate diplomas in Leadership and Management and Academic Practice. She is a founding faculty at BITS Design School, BITS Pilani, and holds a UGC Professor of Practice appointment. Her early training in art and culture began in Vadodara, and it still shows in how she reads a material, a system, or an organizational challenge.

Lakshmi is a designer, researcher and learning strategist who believes that research should change how people work, not simply how they think. Over the past decade, she has built a practice around making the invisible visible — translating human behaviours, relationships, and complex systems into frameworks that drive learning, strategy, and institutional change.

She began her career designing infrastructure for the global oil and gas industry, coordinating multidisciplinary engineering teams and integrating complex technical requirements into cohesive design solutions. The experience laid the foundation for her systems-thinking approach, showing her that lasting impact emerges through collaboration, negotiation, and thoughtful decision-making.

Lakshmi pursued her Postgraduation at the University of Sheffield, where her work shifted to understanding systemic exclusions at multiple levels. Her team's works examined borders, displacement, and inclusion through studies of refugee settlements in Jordan, exploring how design can respond to complex humanitarian contexts. This was selected for exhibition at the Architecture Fringe Festival in Edinburgh (2017).

Back in India, she curated heritage walks in Chennai, investigated socio-spatial exclusion in public transit systems, and went on to spend over six years reimagining design education at Srishti Manipal Institute of Art, Design and Technology, where she co-developed and co-managed the Public Space Design programme and created interdisciplinary pedagogies rooted in participation, systems thinking, and inclusion. She later joined the founding faculty of BITS Design School, BITS Pilani, helping establish India's first transdisciplinary undergraduate design programme and designing student learning and navigation experiences within an entirely new educational model.